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My name is Amy Landino and I'm an author, influencer and keynote speaker.
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Amy sits down with YouTube tech sensation Austin Evans in his studio at Overclock Media in Los Angeles. Breaking down the changes of the biggest video platform in the world, Austin shares his ideas on what it really takes to create great YouTube videos (and not get creator burnout while he’s at it!)
Shine Squad: Shine Squad is Amy’s self improvement sorority where you can chat with other members, share tips, find inspiration, and more! You can join Shine Squad on Patreon for exclusive daily content.
(0:30) What to expect from today’s episode
(1:01) Welcome to Season 3 | AmyTV
(2:01) Update time
Amy & Austin are YouTubers that go waaaay back
Amy’s second book | Good Morning, Good Life
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(5:34) Why do you do what you do?
”It’s what I enjoy.”
(6:10) Staying power and persistence
How you ever considered having a “real job?”
(9:38) Austin’s Commercial Shoot Experience
The difference between filming commercials and YouTube videos.
(11:40) Knowing what you’re getting yourself into versus what you expect.
The intersecting of businesses, brands, and video.
Business ownership and building a team. Know your strengths.
(14:52) Building a channel that holds you accountable and removing a significant amount of ego.
(16:50) Austin’s team
(18:30) What are the first things you discovered about yourself when building a team?
(20:41) How do you handle mistakes now?
(21:53) How do you manage the work with a team?
(22:54) Who is the analytics master?
When do you know if something needs tweaking (thumbnail, title, etc)?
50% of the video it title and thumbnail, 50% of the video is content.
YouTube dashboard tips within the first 24 hours
Click-Through and Retention
(27:44) Click through data
As a YouTuber the amount of time spent in your data is important to influence your changes.
Re-filming videos or portions to meet the threshold of acceptability.
(32:38) Video screenings, viewing parties for new videos
(34:38) How do you handle or prevent burnout?
(37:04) YouTube changes over the past 10 years & the motivation of success
(39:08) Always be ready for the next thing.
(39:30) How do you determine subscriber growth?
(41:40) Subscribers don’t matter.
(44:55) Impression data changes everything.
Likes and dislikes matter less than number of engagements.
(49:39) Morning Routine
Gym (6am) vs. Non-gym days (7am)
Daily Spreadsheet Time
(50:57) How did your routine change now that you’re a newlywed?
(53:17) How do you keep yourself organized throughout the day?
Google calendar, reminders app in Apple
(54:37) Do you struggle with work-life balance?
(58:19) What does it mean to you to go after the life you want?
Follow Austin on Social Media
(59:33) Detail Recap
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Amy Landino is the Director & Founder of GATLUW House. A bestselling author and the award-winning host of AmyTV, Amy is the World’s #1 Productive Lifestyle & Success Coach.
For tips and updates follow me on Insta @schmittastic