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My name is Amy Landino and I'm an author, influencer and keynote speaker.
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In this episode, Media Maven Christina Nicholson sits down with Amy to talk about how to get publicity (& lots of it!) for your business starting right now.
Christina started her PR agency, Media Maven, after working as a TV anchor and reporter for more than 10 years with an infant and toddler at home. In four years, she grew Media Maven to a million-dollar business with a remote team. Christina is also the host of the Become A Media Maven podcast and the founder of Podcast Clout, a podcast database that makes it easier for PR professionals to build podcast pitch lists.
(4:45) Unpacking Earned Media (& How to Get It!)
Christina breaks down the benefits of earned media and why it’s essential to marketing your business. Then, she busts the myth about needing credibility to receive earned media. Finally, she empowers you to quit talking yourself out of pitching your own value!
(13:32) The Right Mindset for Pitching Yourself
First, Christina coaches you to recall your #1 goal and audience. Then, she dishes on why the big outlets aren’t always the best way to reach the people you need.
(21:16) Embracing Shameless Self-Promotion
Christina advises business owners to focus on getting their names in the right places. Then, Christina lays down the #1 never-miss rule for what to do after you get media exposure.
(28:37) Step-by-Step for Getting Press
Once you have your #1 goal in mind, Christina gives a practical step-by-step for getting media exposure and pitching yourself (the right way!) to the right people.
(36:01) The Power of New, Now, & Next
Christina shares 3 powerful questions to help focus your attention, stay timely, and remain newsworthy when trying to get exposure.
(46:42) The Pitch Publicity Profit Bootcamp
Join Christina’s 3-Day Bootcamp to learn how to pitch, nail your publicity, and turn it into profit! Not only will you leave with a fully-written pitch, but Christina will equip you with the confidence to pitch yourself well and earn coverage in the media.
Connect with Christina:
Tweet Christina: https://twitter.com/ChristinaAllDay
Follow Christina on Instagram: https://www.instagram.com/christinaallday/
More from Christina: https://www.mediamavenandmore.com/
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Amy Landino is the Director & Founder of GATLUW House. A bestselling author and the award-winning host of AmyTV, Amy is the World’s #1 Productive Lifestyle & Success Coach.
For tips and updates follow me on Insta @schmittastic