The Fake Assistant Method | Ep. 161
In this episode, Amy pulls back the curtain on one of the best, earliest business decisions she made and how it changed her company for the better. Check out our Fake Assistant Cheat Sheet!
(1:40) Everyone starts somewhere
Amy starts us off with an anecdote about her early days in the business. When resources are limited, sometimes we have to get creative!
(2:20) A simple favor
Amy reflects on the pitfalls of dealing directly with clients as the head of your company. As CEO/Owner, the buck stops with you, and your clients know that.
(3:05) You’re hired!
What were some of your most impactful business decisions? Here, Amy introduces a whole new (professional) spin on faking it until you make it, which will save you time.
(4:55) Spending money to make money
Amy reminds us that a vanity URL is exponentially cheaper than hiring an assistant. Not to mention, vanity URLs make your business feel much more legitimate.
(6:28) What’s in a name?
Confidence is critical when it comes to interactions and fake assistants. Amy shares a pro-tip on how to leverage your fake assistant with conviction
(9:25) Introducing your fake assistant
Amy offers advice about where and when to use your assistant’s email address to establish clear lines of communication with clients.
(11:05) Get your time back
Get your time back – How much time are you wasting on email? Amy goes back to her roots and reminds us how calendar management and time blocking are still key.
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Amy Landino is the Director & Founder of GATLUW House. A bestselling author and the award-winning host of AmyTV, Amy is the World’s #1 Productive Lifestyle & Success Coach.
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Think it's too soon to hire your own assistant? Think again.
The Fake Assistant Playbook became an overnight sensation globally—showing you how you can leverage the power of an assistant in your business (without actually hiring someone yet!)