Beverly Jackson – The Ups and Downs of the Entertainment Biz | Ep. 43

Amy sits down with social media expert Beverly Jackson at MGM’s Women’s Leadership Conference in Las Vegas. Beverly talks PR crises, learning from failure, and meeting Lady Gaga in this episode of Detail Therapy!

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MGM Resorts: MGM Resorts International offers the best in lodging, entertainment, and dining at each of its locations around the world. They also present the annual Women’s Leadership Conference, providing women with the tools they need to go after the lives they want.

This week on Detail Therapy, Amy Sits Down with Beverly Jackson

(0:27) What to expect from today’s episode

(0:44) Welcome to Episode 43 | AmyTV

(1:30) Women’s Leadership Conference

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INTERVIEW WITH BEVERLY JACKSON

(2:25) Welcome Beverly Jackson!

(2:52) Why do you do what you do?
”I love people. I love entertainment. I love media. I love innovation.”

(4:52) What did digital marketing look like in 1995?

(8:15) 3 phases of Beverly’s career.
Disruption of HR, publication, and entertainment

(10:58) Leveraging history or connections in the workplace

(12:50) Learning from failure in your career

(14:51) How do you handle public relations crises as a social media expert?
”You have to be a part of this living, breathing organism.”

(19:36) Who are some of the celebrities you’ve met? What were they like?

(24:05) Meeting BB King
”And I realize…he was looking down my shirt.”

(25:09) Meeting Lady Gaga

(27:14) Beverly’s typical morning routine

(29:47) Who inspires you when it comes to style?

(30:14) How do you stay organized?

(31:32) What’s a book that was a game-changer for you?

Getting To Yes

(32:17) Where can everyone follow you?

Instagram: @BevJack

(33:05)What does it mean to go after the life you want?
”Truth, power, and purpose.”

(33:55) The Details
Look at the problem for what it actually is
Failure is what you make of it
Have the audacity to shoot for something if you want it

Follow Beverly on Social Media

• Beverly’s Instagram
• Beverly’s Tumblr

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