Ridding of Video Stage Fright: The Mindset Shift
In Day 12 of 30 Days to Better Vlogging, we talk about stage fright with video.
It’s a conversation worth having because for anyone, it’s not really natural to talk to a camera. I mean you’re looking at an electronic device and trying to have a conversation with it. That’s a little odd.
So on the basic level, that’s stage fright. The complex that you’re now going to do this awkward thing.
Then other issues bubble up as your stage fright starts to boil. Like considering what the people around you are thinking about you. (Which of course is why many YouTubers started in their bedroom so it didn’t feel like it was anyone but them.)
Then there’s the fear of people watching who are not your audience and how they might criticize you. Because that’s human nature.
There are so many ways you can come up with stage fright in your own mind. And it overtakes you. It keeps you from seeing big picture and immediately sends you into survival mode. Is this really worth it?! you think.
The video creators who survive are the ones who keep their audience in mind. Obsessively.
This isn’t about you. This isn’t about impressing the entire world. This isn’t about perfection. This isn’t about promotion. It’s just about them.
The people who you specifically speak to. The ones who are going to choose you as their resource. As their leader. As their favorite. It’s all about them.
That unwavering focus is what makes a successful video because it allows you do a couple of things:
- Create the most relevant content possible for the people who you best help. Every time.
- Develop your clear brand as a notable and reliable guide in the area of your specialty.
- Talk to the camera like it’s your perfect avatar, speaking directly to them so they will hear you in a way no one else will ever understand.
Number 3 is the THE THING. The people who create video content and hear feedback from others — whether inside or outside of their audience — about how they are just so good on camera or are a total natural, are the ones who have simply figured out how to look at the camera differently.
Not like it’s a device.
But like it’s a person.
Looking into the lens of a camera should feel like looking into the eyes of someone who needs your message as you’re sitting down for coffee with them. They are so interested, they are leaning in. They can’t wait to hear what you’re saying. You can see their hair, their clothes, their emotion. You know what they’ve been through and what they want for their future.
You talk to the camera the way you talk to a person who is your sole reason why the message is even relevant in the first place.
Then, stage fright falls by the wayside.
Because now the camera is simply your vehicle. It’s a vehicle for the message that someone who truly needs it will receive a delivery from.
How incredible your content looks now that you have the opportunity to create it. What can stop you from such an important connection moment with your community?
Not stage fright.