73: Best Practices of the Membership Model with Robbie Kellman Baxter
In a business world where sexy = scalable, the membership model is big talk amongst all kinds of businesses. Robbie Kellman Baxter is the author of The Membership Economy and has worked with companies such as Survey Monkey and Netflix on this type of business model. What are the best practices of a recurring revenue business and it’s offerings? More on this in this exclusive interview with Robbie.
The Membership Economy (Amazon Affiliate)
“Membership is a mindset.”
“Acquisition is way more expensive than retention.”
“Annual is better in almost every case.”
“You don’t want to get confused about where your real business is coming from.”
“Retention becomes the more important action for the marketer than acquisition.”
“People who have already had the best experience are the best people to sell what you’re doing.”
Social Authority Podcast is a Fifty 2 Creative production: a digital media agency focusing on brand amplification, customer experience and storytelling through various social platforms. To learn more about how they can help you tell your story, visit their website.