Influencers vs. Brand Advocates [INFOGRAPHIC]

With the common misconceptions of social media influencers, how that’s defined, and whether or not that even makes an impact in terms of brand partership, I thought this infographic would be a fantastic thing to share with you.

Social media influencers are usually detached from the brand and therefore don’t have any personal experiences that drive a reason to talk to their audience about you. But if you seek out the brand advocates who are really excited about you already because of whatever experience they had, even if the audience is smaller, it’s usually a bigger impact in personal recommendations. Check out the infographic for more info: