How YouTube is Playing a Big Role in Online Advertising

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The Internet is being used by billions of people all over the world. For this very reason alone, a lot of online businesses have opened up and ventured into this kind of business because of all the wonderful possibilities it provides. Along the way, advertisements have become more common online too and as a result, products are sold faster, people become more informed quicker and at the same time, have found venues where they can express their thoughts and ideas freely.

In line with this, online advertising has also become a huge trend these days because if you come to think of it, how many hours do you still spend at home watching television and how many hours at home do you spend in front of the computer and searching the Internet? Chances are, the latter takes up more of your time these days so it can be said that online advertising can easily be regarded as a more effective and more in demand form of advertising.

Once you’re online, you probably spend some time watching through the different videos available on YouTube. Other than the videos, most likely you also watch a number of different advertisements. If you’re wondering why a lot of advertisements can now be find on YouTube, then the obvious reason is that it has also become very effective. So how is YouTube playing a big role in online advertising?

Immediate Reach

First of all, YouTube is so accessible these days that people just have to type in a few keywords and they can easily find their favorite music videos and other shows. With this accessibility, online advertising definitely thrives because more and more people can get access to information brought about by these advertisements in the hopes of selling a product or informing the public.

One World One Time

Another great thing that can be enjoyed when online advertising invests on YouTube is that they are able to create a smaller world where people get access to the same information at the same time. If you were to put ads on television in the United States, only the Americans will have access to it. But if you put these ads on YouTube, everyone can access them. So in this event, people are drawn closer to each other and people become more aware of what’s happening or what’s popular in other countries at any given time.

Cheap and Effective

Another factor of course has to do with price. Online advertising when done on YouTube is a lot cheaper compared to buying air time both on television or even just on the radio. So in the end, more advertisers can really maximize the benefits through this medium.

This article is exclusively written by Artchee Mendoza for this site. Artchee is also a contributing author for who creates a really good personalized video.