Infographics: An Essential Tool in your Link Building Arsenal

Editor’s Note: This post was written by a guest blogger. Learn more about them in the bio below this post.

guinness infographicSpend enough time browsing the web and you’ll notice that one of the most popular link bait tactics outside of the controversial headline is the so-called infographic. As the preferred method for accomplishing data visualization or “data viz”, infographics are a slick technique for presenting content graphically and augmenting traditional SEO. Basically, an infographic is any image that condenses a wealth of data into an engaging visual format. In some cases, they’re even legitimate forms of art in and of themselves. The best thing about infographics is that they’re a dynamite form of link bait that can yield lasting SEO results.

Why Infographics Are Link Bait Gold
For a number of reasons, infographics are a magnet for click-throughs and page views. Infographics are a terrific way to distill information and complex concepts into their essence, which allows for speedy consumption by web surfers who are in a hurry. Better yet, they lend themselves to widespread proliferation around the Internet, as they’re typically comprised of a single image that can be easily embedded into other sites. Unlike boring spreadsheets and charts, infographics naturally draw people in with their colorful and eye-catching iconography. Best of all, well-crafted infographics have a tendency to stick around in the memories of readers for a long time and can go viral quicker than you might think.

Getting Started With Infographics
Obviously, the idea with any infographic is to provide value, attract numerous page views and ultimately contribute to long-term SEO by establishing a website as an authority. Here’s a handy infographic on creating link bait infographics that convert. Once you’ve got a concept fleshed out, you can move on to researching the required raw data and deciding on how to format it. Above all else, your infographic needs to be concise and incorporate accurate data from sources like ChartsBin and Many Eyes. After you’ve got the overall concept and data sorted out, you can move on to crafting your actual infographic.

You don’t need to be a Photoshop god to effectively sketch a clean, professional-looking design. There are plenty of free tools available online that’ll get the job done if you’re on a tight budget. Start by wireframing your concept with something like MockFlow to storyboard your infographic. Using a combination of Inkscape and Hohli, even rank amateurs can whip up something impressive without spending any money. Other popular infographic builders include and Creately. If you can get a rough prototype fleshed out, you can outsource the final touches to a professional designer to save time and money while still achieving impressive results.

The Marketing Angle
Once you’ve finished up with the actual creation of your infographic, you’ll need to promote your content to “prime the pump” and get the traffic ball rolling. The easy way to begin is by submitting your infographic to the forums that are most conducive to successful link baiting: the news aggregators. Think Reddit and Digg for starters. The usual social media suspects like Twitter and Facebook are just as effective at sharing your infographic with as many people as possible. If you’ve done your job properly, others will do the rest of the promotional work for you and embed the infographic into their own websites.

The Wrap
Infographics offer an attractive ROI and are more than capable of boosting your visibility online. Crafting stellar infographics isn’t really that tough, thanks to the free utilities referenced earlier in the article. The best way to brainstorm your infographic concept is to look at successful examples from others to gain inspiration. With a little prior planning and a bit of luck, you’ll be able to use the awesome power of data visualization to link bait your way to increased traffic and page views. Ultimately, there’s no reason not to invest some quality time into infographics for SEO purposes.

Nicola Byrne writes for Calverton Finance, a UK company specialising in invoice factoring and payroll finance.

photo credit: GDS Infographics via photopin cc